Blogs and longer guides are table stakes for most content marketing strategies, but that doesn't mean anything will work for every brand. Be warned: A poorly executed blog can waste your time and money and drain your brand of any real authority.
During my career, I've managed multiple content calendars with an emphasis on improving efficiency and reducing burnout. I've partnered with sales, product, and growth teams to devise brand strategies that increase organic traffic and increase leads from content sources.
Webinars can be a great vehicle for building thought leadership and proving that your brand is a true expert in your industry. Bonus points if you can bring in well-known customers or big names from around your field. Videos can be educational like a webinar or they can be creative Whether it's a TikTok video or a docuseries, video is a powerful medium for marketing.
In one of my most successful webinar series, I partnered with product marketing to create how-to videos that contributed to a 98% renewal rate. It was the highest renewal rate for the company in its history.
Email is an underutilized tool, in my opinion. As one of the oldest forms of marketing tech, it's a known variable in a field that constantly evolves and forces us to adapt. You own your email list and thus you don't have to rely on algorithms or sudden changes to regulations. Better yet, email is relatively simple to test and improve over time.
I've grown email newsletter lists and, more importantly, I've also cleaned email lists so clients stop wasting money on leads contacts that have ghosted them. I've seen great success with email nurtures, especially email courses that deliver value right to people's inboxes.