Content marketing strategy to build your brand
Content marketing strategy to build your brand
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I'm a content marketer with almost ten years of experience creating content strategy for brands and entrepreneurs. After one disappointing project delivered a lot of traffic but no revenue, I realized that content marketing had to align with a brand's larger marketing strategy in order to be successful. Only then did our content marketing strategy start to deliver the results we wanted. Now, I'm a marketing consultant sharing my proven content strategy with others.
The most important part of my approach is understanding you and your brand. That's why every package I offer starts with a conversation whether you choose ongoing marketing consultant services or a one-time strategy report. I'll help you identify gaps and opportunities within your current content strategy, and how you can align your content strategy to help your team meet your larger marketing KPIs.
Whatever package you choose, I believe in teaching the why behind my strategy so you can make wise content decisions moving forward.
In addition to my content marketing work, I'm also a creative writer and editor. One of my skills as a marketer is also one of my skills as a writer: I'm able to see the forest and trees at the same time. I'm able to see how changes on the smallest level, such as a word, a line, or even punctuation, can affect the flow, pacing, and even the meaning of the larger story. For a full list of my creative services, visit the Services page.
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